How Covid-19 Has Widened Social Media Use

The consequences of the COVID-19 outbreak have been devastating around the globe. With many countries implementing quarantine or social distancing regulations, it has created a demand in social media unlike any other time in history...

Digital Health

The consequences of the COVID-19 outbreak have been devastating around the globe. With many countries implementing quarantine or social distancing regulations, it has created a demand in social media unlike any other time in history. This has allowed the rapid increase of social media usage over the duration of quarantine. Apps like TikTok, Instagram, Facebook, and Twitter are gaining popularity, now more than ever.

TikTok is a great example. They launched in September of 2016 and has grown exponentially in its 3 years online. Just in the US alone, their userbase increased by over 12 million in March, growing to a staggering 52.2 million users.

One of the most rapidly growing apps benefitting from the quarantine is Zoom; an American video conferencing platform. Zoom was downloaded 2.13 million times around the world in one day, March 23rd; the day before lockdown in the UK. This is up from 56,000 downloads per day only two months earlier. In fact, their share price has soared from under $70 a share in January, before the Coronavirus struck western countries, to $179 a share. Zoom founder, Eric Yuan, who currently owns 20% of the company’s shares has seen his net worth increase by over $4 billion since the beginning of the Covid-19 crisis.

Other social media apps have seen a massive spike in engagement as well:

· There are currently 23% more daily users on Twitter than ever before

· Facebook announced in late March that messaging has increased by over 50% in many of the countries affected by the virus

· The number of active monthly users on Instagram between the ages of 25–34 increased by 2 million

· Studies have shown a 61% increase in general social media engagement above regular rates

These statistics show how essential social media has become in people’s everyday lives. In a time when connecting with your loved ones is becoming increasingly difficult, more people are flocking to online platforms to make up for that lost connection with others. As need for social media continues to grow, it is apparent that it is not going anywhere anytime soon.

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